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Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]
RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]
Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]