The environment Each year 13 million hectares of forest disappear from the earth’s surface. To cope with the environmental destruction it would be wise to order products printed onto PEFC certified papers only. The PEFC Council (Programme for the Endorsement of forest) is an independent non-governmental non-profit body, founded in 1999, it guarantees that the [...]

The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]