Letterhead stationery is often called headed paper. The typical range weight are 70-120gsm. In most cases, it is cut to A4 size and it can be  overwritten with common printer or typewriter. The standard paper for letterhead is also called offset paper. Letterhead carry basic company information such as Company name, phone number, fax number, [...]

Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]