Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]

Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]

RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]