You will know an expert when you hear him talking – each branch has its own “code “. Similarly, in the printing industry. To make your life easier, we have prepared here some abbreviations and records. The main parameter is the number of colors, which need to print the job. These are, of course, basic [...]

People spend fortune on high-tech equipment, latest tools and then they want to advertise they business. What would be the best solution. Can you afford TV commercial ? That would be rather for a huge company but maybe you have tried promote your business in a local radio station? Is that too expensive? We would [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]