Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Business cards are undeniably crucial tool of business marketing. Can you imagine going to a meeting without a few of them packed securely in a wallet or a special case? Do you know what are the sizes of the business cards? In the UK we use standard European size 55 x 85mm. In some European [...]

Letterhead stationery is often called headed paper. The typical range weight are 70-120gsm. In most cases, it is cut to A4 size and it can be  overwritten with common printer or typewriter. The standard paper for letterhead is also called offset paper. Letterhead carry basic company information such as Company name, phone number, fax number, [...]