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From our earliest years, we have become victims of the invasion of advertising. Statistics show that every day the average person sees 3,000 advertisements a day. We spot them on the bus, in any waiting room, on stadiums and other public buildings. Flyers go to our mailboxes, posters are hung on the walls, and colorful [...]
Folded leaflets are as popular as flat flyers however they can carry much more information. They definitely attract customer’s attention much more than a standard flat flyer. There are different types of folds available. The most popular would be folding a flyer in half. Restaurant menus of information leaflets are usually printed in A4 size, [...]
When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]