Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

The word “calendar”comes from the Latin Calendarium (Debt Paper), which is linked to the interest paid to the old days. The calendar was used by the people defining the era. They wanted to look back in years, months, divided by the determination of the lengths of months and days. Today, calendars are used for the [...]

Today, many products such as flyers, business cards, catalogs, posters are printed in the CMYK color model. What does that mean? The CMYK color model is a subtractive color model, which forms the technical basis for the modern four-color printing. CMYK The acronym stands for the three color components: cyan, magenta, yellow and black content [...]