The first and fundamental step for each company to differentiate itself from other companies on the market is to design as appropriately unique image. A solid basis for the company’s image is definitely a perfectly thought-out graphic design. Nowadays the competition is so strong that one cannot fight back without the harmonious and well-planned development. [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Folded leaflets are as popular as flat flyers however they can carry much more information. They definitely attract customer’s attention much more than  a standard flat flyer. There are different types of folds available. The most popular would be folding a flyer in half. Restaurant menus of information leaflets are usually printed in A4 size, [...]