Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Flyers are one of the cheapest and mainly the most effective forms of advertising today, apart from online advertising. You just need to know how to make this form of advertising effective. One should start with determining the exact audience to which flyers will be addressed. For example if the flyers  are  to promote cheap [...]

Printing flyers is not as simple as it may seem. The real and impressive flyer for the promotion and marketing is the result of a hard work of a professional designer. To see how it all looks in real, we would like to present some of the key issues of promotion using leaflets. Flyer design [...]