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Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]
Black text should always be composed entirely of black ink (100K). When planning your project done on the CMYK. Otherwise, your text will be printed with 4 colors that overlap one on another. If you save the text in 4 colors you may end up with blurry text. More text is smaller, it will be [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
