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The word “calendar”comes from the Latin Calendarium (Debt Paper), which is linked to the interest paid to the old days. The calendar was used by the people defining the era. They wanted to look back in years, months, divided by the determination of the lengths of months and days. Today, calendars are used for the [...]
Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
