Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Presentation Folders are commonly used for carrying documents are an indispensable element in every office. The folder can be used in different ways, for example at home for variety of different documents. The standard size for Presentation Folder is ideal for storing A4 sheets. The Presentation Folders can be used as a promotional tool armed [...]

Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]