Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]

Are you going to have a business meeting in a few days? You are wondering how to prepare yourself to show the best side of your company? Visit our website to discover all the kinds of documents which will help you in leading perfectly the meeting. Let’s start with Business Cards. Well prepared Business Card [...]