The poster is a visual form of advertising that the recipient usually found on the streets of a size no smaller than A2. The poster is printed to one side (simplex) and is displayed in the locations visited by an audience. The poster is an advertisement, advertising, slogans included in an artistic print. Posters are [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

One could say that a booklet is a small book with the cover which advertises and describes products that are available for sale. Usually a brochure contains photographs, descriptions and terms of sale. Brochures are often used to advertise a particular product or services. It is a tool that is used to represent the company [...]