Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]

The poster is a visual form of advertising that the recipient usually found on the streets of a size no smaller than A2. The poster is printed to one side (simplex) and is displayed in the locations visited by an audience. The poster is an advertisement, advertising, slogans included in an artistic print. Posters are [...]