Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]

Why does your flyers must be prepared by a professional? Do not hesitate to invest in advertising your restaurant, shop or your insurance agency. Good publicity is essential to sustain your business. It is only through flyers that are prepared by a professional that will bring you potential customers. A graphic designer will choose the [...]