Flyers are one of the cheapest and mainly the most effective forms of advertising today, apart from online advertising. You just need to know how to make this form of advertising effective. One should start with determining the exact audience to which flyers will be addressed. For example if the flyers  are  to promote cheap [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Varnish is a special method of selective decoration of paper, which can enhance a variety of items not highlighting them with color. The process of covering such a coating makes products such as leaflets, posters, business cards, etc. will look more elegant and professional. Differences in the attractiveness of the notice already for example, when [...]