Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Calendars are used all the year round. They inform us about the current date, birthdays and other important events. Very often, changing the date by tearing off another page of our wall calendar will can spot an interesting recipe or some wise sayings. Wall calendars or even pocket ones are a great way to promote [...]

Varnish is a special method of selective decoration of paper, which can enhance a variety of items not highlighting them with color. The process of covering such a coating makes products such as leaflets, posters, business cards, etc. will look more elegant and professional. Differences in the attractiveness of the notice already for example, when [...]