Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]

Do you have a company logo or image you want to use the draft leaflets? Remember that many printers require that the images were accompanied by at least 300 dpi resolution. Resolution determines the number of points per unit area, expressed in dots per inch and maintains a close relationship between the number of pixels [...]