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From our earliest years, we have become victims of the invasion of advertising. Statistics show that every day the average person sees 3,000 advertisements a day. We spot them on the bus, in any waiting room, on stadiums and other public buildings. Flyers go to our mailboxes, posters are hung on the walls, and colorful [...]
Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service, can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]
This imposition of a thin foil on the paper’s surface. It is one of the fundamental forms of finishing in the printing industry. It can be performed using three methods: wet – with the glue, hot – where the glue is on the foil in a solid form and mixed technique – wet with adhesive [...]