People spend fortune on high-tech equipment, latest tools and then they want to advertise they business. What would be the best solution. Can you afford TV commercial ? That would be rather for a huge company but maybe you have tried promote your business in a local radio station? Is that too expensive? We would [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]