Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Bleed is the area of composition which goes beyond the design or outside the crop area and crop marks. This area can be regarded as a margin of error – the area which ensures that the paint will be trimmed composition was also at its edges. When you create a composition that is suitably increased [...]

Black text should always be composed entirely of black ink (100K). When planning your project done on the CMYK. Otherwise, your text will be printed with 4 colors that overlap one on another. If you save the text in 4 colors you may end up with blurry text. More text is smaller, it will be [...]