Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Establishment of individual company associated with bearing the prices associated with different types of purchases and formalities. If we assume that we have to buy the store equipment, merchandise, we ordered a variety of advertising leaflets, flyers. The choice of such things at any time may cause lots of troubles because you have to look [...]

Varnish is a special method of selective decoration of paper, which can enhance a variety of items not highlighting them with color. The process of covering such a coating makes products such as leaflets, posters, business cards, etc. will look more elegant and professional. Differences in the attractiveness of the notice already for example, when [...]