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Do you have a company logo or image you want to use the draft leaflets? Remember that many printers require that the images were accompanied by at least 300 dpi resolution. Resolution determines the number of points per unit area, expressed in dots per inch and maintains a close relationship between the number of pixels [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]
