Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]

Does the distribution of your flyer does not produce the intended effects? Products or services are advertised improperly? Money invested in the printing of leaflets, it is money spent down the drain? If you ask yourself similar questions then you need to know that there are 5 main reasons why this is happening. 1. The [...]