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Folded leaflets are as popular as flat flyers however they can carry much more information. They definitely attract customer’s attention much more than a standard flat flyer. There are different types of folds available. The most popular would be folding a flyer in half. Restaurant menus of information leaflets are usually printed in A4 size, [...]
Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
