Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Do you have a company logo or image you want to use the draft leaflets? Remember that many printers require that the images were accompanied by at least 300 dpi resolution. Resolution determines the number of points per unit area, expressed in dots per inch and maintains a close relationship between the number of pixels [...]

To develop and grow, every single company must advertise itself. The way to advertise inexpensively is definitely the street marketing The street marketing seeks to combine power (number of exposed contacts) and impact in terms of image and memory. It allows direct contact with customers. During this operation marketing, flyers and leaflets play a powerful [...]