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Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service, can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]
FSC The Forest Stewardship Council (FSC) is an eco-label, which ensures that the production of wood-based paper respects all the procedures necessary toensure the sustainable management of forests. The FSC is an international organization founded in 1993 by forest owners, timber companies in the industry, social groups and associations of environmental protection. The main work [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
