Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]

Everyone will have to agree that nowadays business cards became essential element of every business. No matter if the form of design is purely informational, or advertising therefore that is usually the first form of company’s id we use during the very first relations with customer. If the business card is well-designed you can be [...]