The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Varnish is a special method of selective decoration of paper, which can enhance a variety of items not highlighting them with color. The process of covering such a coating makes products such as leaflets, posters, business cards, etc. will look more elegant and professional. Differences in the attractiveness of the notice already for example, when [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]