You will know an expert when you hear him talking – each branch has its own “code “. Similarly, in the printing industry. To make your life easier, we have prepared here some abbreviations and records. The main parameter is the number of colors, which need to print the job. These are, of course, basic [...]

Letterhead stationery is often called headed paper. The typical range weight are 70-120gsm. In most cases, it is cut to A4 size and it can be  overwritten with common printer or typewriter. The standard paper for letterhead is also called offset paper. Letterhead carry basic company information such as Company name, phone number, fax number, [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]