Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Establishment of individual company associated with bearing the prices associated with different types of purchases and formalities. If we assume that we have to buy the store equipment, merchandise, we ordered a variety of advertising leaflets, flyers. The choice of such things at any time may cause lots of troubles because you have to look [...]

Flyers are one of the cheapest and mainly the most effective forms of advertising today, apart from online advertising. You just need to know how to make this form of advertising effective. One should start with determining the exact audience to which flyers will be addressed. For example if the flyers  are  to promote cheap [...]