Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]

A5 form is a half of the A4 form. If you would like to print a flyer with this form your Artwork has to be prepared perfectly and posses the right dimension which is 150mm x 212mm. You need to remember that all the elements have to be placed 4 mm away from the trim [...]