The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Folded leaflets are as popular as flat flyers however they can carry much more information. They definitely attract customer’s attention much more than  a standard flat flyer. There are different types of folds available. The most popular would be folding a flyer in half. Restaurant menus of information leaflets are usually printed in A4 size, [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]