Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

This imposition of a thin foil on the paper’s surface. It is one of the fundamental forms of finishing in the printing industry. It can be performed using three methods: wet – with the glue, hot – where the glue is on the foil in a solid form and mixed technique – wet with adhesive [...]

Everyone will have to agree that nowadays business cards became essential element of every business. No matter if the form of design is purely informational, or advertising therefore that is usually the first form of company’s id we use during the very first relations with customer. If the business card is well-designed you can be [...]