Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

To develop and grow, every single company must advertise itself. The way to advertise inexpensively is definitely the street marketing The street marketing seeks to combine power (number of exposed contacts) and impact in terms of image and memory. It allows direct contact with customers. During this operation marketing, flyers and leaflets play a powerful [...]

The environment Each year 13 million hectares of forest disappear from the earth’s surface. To cope with the environmental destruction it would be wise to order products printed onto PEFC certified papers only. The PEFC Council (Programme for the Endorsement of forest) is an independent non-governmental non-profit body, founded in 1999, it guarantees that the [...]