A gloss or matt laminate finish in normally used for Business Cards, brochures or flyers. The finish assures a laminate coating like a transparent film or plastic. This will make the product more elegant and water resistant. A gloss finish is ultra shiny and it brings out the colour on the photos where as matt [...]
Brochures or magazines are simply folded leaflets that are stitched (or glued) together. They are perfect tool of promotion especially when you have a great variety of products in your offer. Believe or not you will still find customers who prefer to have a paper made brochure with holiday-offers rather than visit your website. Brochures [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]