A gloss or matt laminate finish in normally used for Business Cards, brochures or flyers. The finish assures a laminate coating like a transparent film or plastic. This will make the product more elegant and water resistant. A gloss finish is ultra shiny and it brings out the colour on the photos where as matt [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

The first impression is done only once. Well-prepared visual identity is the crucial element that builds a positive image. It is also consistent, in line with the mission of the company, distinguishing it from other companies, an ideal communication tool, it also helps to build a good reputation. A professional design studio – will always [...]