Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]

To develop and grow, every single company must advertise itself. The way to advertise inexpensively is definitely the street marketing The street marketing seeks to combine power (number of exposed contacts) and impact in terms of image and memory. It allows direct contact with customers. During this operation marketing, flyers and leaflets play a powerful [...]

When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]