The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]

The environment Each year 13 million hectares of forest disappear from the earth’s surface. To cope with the environmental destruction it would be wise to order products printed onto PEFC certified papers only. The PEFC Council (Programme for the Endorsement of forest) is an independent non-governmental non-profit body, founded in 1999, it guarantees that the [...]