Folded leaflets are as popular as flat flyers however they can carry much more information. They definitely attract customer’s attention much more than  a standard flat flyer. There are different types of folds available. The most popular would be folding a flyer in half. Restaurant menus of information leaflets are usually printed in A4 size, [...]

Calendars are used all the year round. They inform us about the current date, birthdays and other important events. Very often, changing the date by tearing off another page of our wall calendar will can spot an interesting recipe or some wise sayings. Wall calendars or even pocket ones are a great way to promote [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]