Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Everyone will have to agree that nowadays business cards became essential element of every business. No matter if the form of design is purely informational, or advertising therefore that is usually the first form of company’s id we use during the very first relations with customer. If the business card is well-designed you can be [...]

Does the distribution of your flyer does not produce the intended effects? Products or services are advertised improperly? Money invested in the printing of leaflets, it is money spent down the drain? If you ask yourself similar questions then you need to know that there are 5 main reasons why this is happening. 1. The [...]