Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]

Flyers are good choice when you would like to put on it the general information, some pictures concerning your company. Choose the 70gms paper if you want to minimize the costs of the distribution. Choose the 135 gms paper which is the most popular option for direct marketing such as restaurant, pubs, music venues, discount [...]