Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]

The first and fundamental step for each company to differentiate itself from other companies on the market is to design as appropriately unique image. A solid basis for the company’s image is definitely a perfectly thought-out graphic design. Nowadays the competition is so strong that one cannot fight back without the harmonious and well-planned development. [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]