Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]

Calendars are used all the year round. They inform us about the current date, birthdays and other important events. Very often, changing the date by tearing off another page of our wall calendar will can spot an interesting recipe or some wise sayings. Wall calendars or even pocket ones are a great way to promote [...]