Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]

A5 form is a half of the A4 form. If you would like to print a flyer with this form your Artwork has to be prepared perfectly and posses the right dimension which is 150mm x 212mm. You need to remember that all the elements have to be placed 4 mm away from the trim [...]