Does the distribution of your flyer does not produce the intended effects? Products or services are advertised improperly? Money invested in the printing of leaflets, it is money spent down the drain? If you ask yourself similar questions then you need to know that there are 5 main reasons why this is happening. 1. The [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]