Today, many products such as flyers, business cards, catalogs, posters are printed in the CMYK color model. What does that mean? The CMYK color model is a subtractive color model, which forms the technical basis for the modern four-color printing. CMYK The acronym stands for the three color components: cyan, magenta, yellow and black content [...]

Brochures or magazines are simply folded leaflets that are stitched (or glued) together. They are perfect tool of promotion especially when you have a great variety of products in your offer. Believe or not you will still find customers who prefer to have a paper made brochure with holiday-offers rather than visit your website. Brochures [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]