Flyers are one of the cheapest and mainly the most effective forms of advertising today, apart from online advertising. You just need to know how to make this form of advertising effective. One should start with determining the exact audience to which flyers will be addressed. For example if the flyers  are  to promote cheap [...]

FSC The Forest Stewardship Council (FSC) is an eco-label, which ensures that the production of wood-based paper respects all the procedures necessary toensure the sustainable management of forests. The FSC is an international organization founded in 1993 by forest owners, timber companies in the industry, social groups and associations of environmental protection. The main work [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]